Meet the Founders

Bob Booth

A chartered accountant turned transformation leader, Bob brings clarity and structure to ambition. He fuses financial rigour with technology know-how to help businesses scale with purpose.

With experience at Capgemini, Accenture, IBM, and Basware, he’s led global programmes across finance, procurement, and supply chain helping organisations unlock the real value of AI and digital change. Bob’s creative but analytical style makes complexity simple and progress measurable.

Steve Freshwater

An engineer by training and an inventor at heart, Steve brings creative energy to complex challenges. He brings imagination with precision to build ideas that work.

Across 30+ years with PwC, IBM, and Capgemini, he’s reinvented how businesses sell, make, and move. A hands-on leader and sales coach behind multimillion-pound wins, Steve turns systems into stories and strategy into momentum fuelled by curiosity, creativity, and a refusal to accept “that’s how it’s always done.”

They’ve come at business from opposite directions Steve from engineering, Bob from finance.

What they share is a focus on what works, not what sounds good.

Together, they drive Hailion.

Our Extended Team

At Hailion, we work with people we know and trust: experienced associates who bring insight, creativity, and calm under pressure.

Alongside them, a growing set of AI tools helps us think, test, and challenge, adding structure, speed, and clarity when it matters most.

We’ve built a trusted network of people we’ve worked with – and we bring them into our teams when it matters. Here are a few of them.

Alex

for AI strategy & transfrormation

James

for technology & AI implementation guidance

Kamila

for Finance systems & shared Services insight

Nova

FOR STRATEGIC ANALYSIS 

Helps research markets, clients, and performance to build a clearer view of what’s really happening.

Argon

FOR COMMERCIAL SUPPORT

Helps teams explore commercials to prepare, assess, and discuss with confidence.

Lumen

FOR SHARPENING MESSAGES

Helps shape stories, proposals and presentations so ideas are easy to understand and hard to ignore.