In April 2022, following Accel-KKR’s acquisition of Basware, the company entered a new phase as a private equity–backed scale-up. I was seconded in mid 2023 focus on sales strategy and enablement to accelerate growth and strengthen partner collaboration.

I strengthened partner relationships, co-developed the client–partner–Basware RACI model, helped rebuild the UK sales team and played a key role in winning several major deals.

I also identified key product readiness gaps and built a roadmap to close them, ensuring Basware’s offering became truly partner ready and scalable for future growth.

Since early 2020, we have provided coaching to Nasser, the CEO of the UK’s leading workplace adjustment provider, focusing on business improvement and growth. This support helped the business navigate the challenges of COVID-19 and significant shifts in the workplace adjustments provider market.

More recently, our relationship has evolved into a formal engagement under the Hailion brand, where we continue to provide strategic advisory and hands-on support to strengthen Microlink’s growth path and market leadership.

We’ve advised founders Beth and Aoise as they scale their Social Procurement platform, a platform connecting organisations with social suppliers. Our role has been to bring board-level perspective on growth and strategy, while providing practical guidance on business planning and investor readiness.

By combining hands-on advice with external challenge, we’ve helped the team strengthen their commercial model, refine their go-to-market strategy, re platform the product and successfully exit the business.